Societe Generale Rugby Spirit Festival

A unique charity programme

The Societe Generale Rugby Spirit Festival is a child-focused charity programme taking place during Rugby World Cup 2019. Implemented in partnership with ChildFund, World Rugby’s principal charity partner, the Festival will bring together over 200 children of age 11-14, from 10 locations in Asia Pacific, including 100 from 12 Societe Generale’s supported charities, to gather in Japan for a once-in-a-lifetime experience.

The Festival will include educational workshops, focusing on diversity and integration. Children will then be given the opportunity to experience rugby with a tag rugby tournament, with coaches on hand to provide training and mentoring. Finally, and to celebrate Rugby World Cup, the 200 youngsters will be invited to be part of the stadium crowd at the first semi-final on 26 October.Renowned rugby players including Johnny Wilkinson, RWC 2003 winner, will also be involved in the Festival to share their insights, their passion and their experience with all the children. 

Fundraising efforts from Asia Pacific staff 

In support of the Festival, more than 210 staff across Asia Pacific participated in a touch rugby tournament which took place on 24-25 August in Hong Kong. The unique condition for each team to be invited in the Tournament was to raise 6.000 euros among their communities. The event raised close to 165.000 euros, showing our staff’s dedication and commitment to support education and professional integration in the region, and their motivation to allow more than 200 children to have a chance to experience Rugby World Cup.

Societe Generale Rugby Spirit Festival

The journey towards the Festival continues and donations in support of the programme are still welcome. The revenues generated by the fundraising will be match on a basis of 1/1 by Societe Generale to finance the entire Festival. 

Visit the fundraising platform


Rugby to support Integration and Education 

Recognising rugby as a “school for life”, Societe Generale has decided to support initiatives using rugby as a channel for social inclusion. This is in line with Societe Generale’s charitable mission focusing on education and professional integration. We want to inspire children from underprivileged backgrounds to take up rugby and help to positively shape their values and their futures. 

Charities invited to take part in the Rugby Spirit Festival have been selected in line with Societe Generale’s charitable commitment to support education and professional integration.

  • Australia: National Aboriginal Sporting Chance Academy

  • China: Adream Charitable Foundation

  • Hong Kong SAR: HKRU Community Foundation

  • Hong Kong SAR: Hans Andersen Club

  • India: Aseema Charitable Trust

  • India: Get into Rugby (Indian Rugby Union)

  • India: Magic Bus Foundation

  • Japan: Kids Door

  • Madagascar: Terres en Melees

  • Singapore: Children's Wishing Well 

  • Taiwan: Taiwan Fund for Children & Families

  • Vietnam: ChildFund


Join us for this once in a lifetime journey to Rugby World Cup 2019 by following Societe Generale:


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