Committed to our communities

Societe Generale aims to be a trusted partner for our stakeholders, engaged in societies where the Bank operates. Through the support of actions that have a positive impact in the communities, whether through sport, the arts, or more directly with local charities, Societe Generale illustrates its core values and desire to act as a responsible institution.

Find out more





Classical Music and Contemporary Art



Local charities



We are passionate about sport, rugby in particular, as we share strong values of team spirit and commitment. Dedicated to developing the sport, in all its forms, from grassroots to the highest levels, we support rugby by sponsoring federations, players, clubs and competitions in many countries. 

In Asia Pacific, we are an active partner of Valley rugby club in Hong Kong, Rugby India, the Australian and Japanese rugby legends Matt Giteau and Toshiaki Hirose as well as two professional Japanese wheelchair rugby players Yuki Hasegawa and Shota Watanabe.

After a memorable Rugby World Cup in Japan in 2019 – the first on Asian shores, we are looking forward to sharing again with our clients, staff and all our stakeholders the passion and emotions of rugby as Worldwide Partner of Rugby World Cup 2023. 

Learn more about our Group’s commitment in rugby

Related content
From Rugby World Cup 2019 in Japan towards Rugby World Cup 2023 in France
Valley Rugby Football Club in Hong Kong
Rugby in India

Classical Music and Contemporary Art

Societe Generale’s cultural sponsorship commitment dates back several decades ago.

Since 1987, Societe Generale has gradually established itself as a key advocate in the world of music, offering support to hundreds of young musicians, orchestras and ensembles, and contributing to the expanding reach of classical music beyond its traditional audience

Since 1995, the Bank has been supporting international artists and its diversified contemporary art collection in the La Defense head office in France – with photography, paintings and sculptures from both well-known and emerging talents – materialising the Group's goal to forge closer links between the arts and business worlds.

In Asia Pacific, Societe Generale has been bringing talented French musicians to China – from cellist (Jean-Guihen Queyras), pianist (Fanny Azzuro and Clement Lefebvre), soprano (Ahlima and Marieke) to a cappella singing group (LVA). Since 2009, the Bank has been supporting the largest international art festival in China – Croisements Festival, with specifically a concert of Philippe Jarrousky in 2014, a concert of “Mozart dans tous ses etats” performed by the Pygmalion and soprano Sabine Devieilhe in 2016, the concert “Baroque Carnival” presented by Le Poeme Harmonique in 2017, a concert by Les Siecles in 2018, a performance by Reinoud Van Mechelen in 2019 and the “The Supermarket of images” exhibition designed by the Jeu de Paume in 2021. In 2023, Societe Generale gets involved in a series of concerts in the rest of the region: with word-renowned cellist  Gautier Capuçon in Singapore and South Korea, Transcendent Ensemble for the Croisements Festival in mainland China,  Keren Ann and the Debussy String Quartet as part of the French May Festival in Hong Kong. 

Societe Generale engages its employees and charity partners in cultural activities.

While staff are regularly invited to take part in music and art sessions throughout the year, June 21st is the date Societe Generale celebrates its annual World Music Day, transforming offices into concert venues where professional and amateur musicians from the Bank perform and share their passion for music. 

Learn more about the Group’s Foundation support to music  

Amateur musicians from Societe Generale across Asia Pacific performed for the World Music Day 2019



Local charities

Societe Generale believes banks have a role to play to contribute to the positive transformations of societies. In the communities where we operate, charities play a vital role in bringing people together on causes which are making the world a better place. 

Among these many great causes, Societe Generale is committed to social inclusion. By focusing efforts on integration – whether through education, employment, training, culture or sport – Societe Generale believes that it is a powerful driver that can help everyone to find their place and simultaneously create a source of social innovation. 

We are partnering with several local charity organisations in Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Taiwan to run fundraising and staff volunteering activities throughout the year and an annual flagship event: the Asia Pacific Bike Ride between 2010 and 2018, the Asia Pacific Touch Rugby tournament in 2019, the Societe Generale Extra Mile in 2021 and the global sports and charity challenge Move For Youth in 2022.

Charity partners in Asia Pacific

Learn more about the Group’s foundation