“Augmented Reality” wins among a diversity of ideas at FinHACK 2018 - hackathon co-organized by Societe Generale and Whub

Societe Generale and WHub successfully concluded their second FinTech hackathon ‘FinHACK 2018’ in Hong Kong on 8 July 2018. Over 150 university students, entrepreneurs, developers, designers, business analysts and startups from Hong Kong and other Asian countries registered to participate in the 36-hour challenge.

Building on Societe Generale’s commitment to drive innovation and digital transformation in the financial services industry, participants were mentored by experts from the bank and the FinTech industry to develop a diversity of innovative solutions that addressed business challenges on three themes: RegTech, WealthTech and Digital Banking.

CreDiscount Go, a team of six students from the University of Hong Kong, won first place this year with their idea to use augmented reality (AR) technology to collect discount information based on the Pokemon Go concept. The solution was created based on the observation of the huge demand and interest for product discount information in Hong Kong.

Other outstanding projects developed at FinHACK include:

• Good Time Scooby – A money saving assistant that provides behaviour training for both parents and children to improve their saving habits
• Polar – A smart scan app that manages receipt information and reduces the use of paper
• MPFHero – An app that allows users to track, analyse and merge MPF accounts

The winners were picked by a panel of judges which comprised executives from Societe Generale, the Hong Kong Monetary Authority, the Fintech Association of Hong Kong and others from the international Fintech scene.

With the objective to nurture the next generation of FinTech talent, FinHACK provides an interactive platform for talent and entrepreneurs to develop creative ideas that address some of the challenges facing the industry.

In line with its digital transformation strategy, Societe Generale is committed to fostering an innovative culture that inspires new business developments and services with the objective to better meet customer needs. By supporting internal and external startups and developing partnerships with the external digital ecosystem, Societe Generale is well positioned to harness disruptive innovations and emerging technologies to offer its customers tomorrow's banking services.

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