Societe Generale appoints Hirosuke Uraoka as Head of Lyxor ETF Japan to meet needs of rapidly expanding ETF market


Societe Generale announced today the appointment of Hirosuke Uraoka as Head of Lyxor ETF Japan. In this newly created role, Hirosuke will be responsible for growing the Japanese business of Lyxor ETF, the ETF brand of Lyxor Asset Management (LAM), a wholly-owned subsidiary of Societe Generale and currently the third largest1 UCITS2 ETF provider.

Hirosuke’s focus will be on supporting Societe Generale’s institutional client relationships in Japan and capitalising on new business opportunities in the rapidly expanding Japanese ETF market. Hirosuke will also support the development of ETF offerings including the increasingly popular ESG products, which will enable the Bank to better serve the needs of its clients.

Based in Tokyo, Hirosuke will report to Naohisa Morita, Head of Asset Management Products at Societe Generale in Japan, and Christopher Friese, Head of Lyxor ETF Asia-Pacific at Societe Generale in Hong Kong.

Japan is a key market for Lyxor as it represents the largest ETF market in Asia with approximately US$450 billion in size3 and has been growing at an annual growth rate of 32% over the last 10 years4. Societe Generale has seen emerging interest in UCITS products by Japanese institutional investors in recent years.


Hirosuke Uraoka was previously a sales trader for Daiwa Securities for 13 years, where he focused on the firm’s Japanese and international ETF brokerage business in Japan, Hong Kong and London. He also led the international currency (non-Yen) Exchange Traded Products (ETP) business for Japanese institutional investors whilst with Daiwa Securities.


1 In terms of assets under management
2 Undertakings for the Collective Investment in Transferable Securities
3 As of end August 2020
4 ETFGI: ETF/ETP market CAGR over 10 years as at August 2020, in US$


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