Societe Generale Announced Sponsorship of Eastern Suburbs Rugby Union Club

Sydney and Hong Kong – 20 April 2015 - Societe Generale today announced the sponsorship of Eastern Suburbs District Rugby Union Football Club (ESDRUFC) in Sydney, further demonstrating its on-going support for rugby since 1987.

As a Major Sponsor of ESDRUFC, Societe Generale will work with the club to develop its rugby program and foster local and international talent from entry to advanced levels. Societe Generale will have their logo displayed on all playing jerseys in the senior programs as well as on all goal posts and sideline stadium boards. With the partnership with ESDRUFC, Societe Generale will join a community with over 110 years of traditions and success.

Most recently, Societe Generale announced to be the official worldwide partner of Rugby World Cup 2015, as well as the sponsorships of two leading clubs in the region the Singapore Cricket Club (SCC) and Hong Kong’s Valley Fort Rugby Club (HKFC) for 2014/2015 and 2015/16 seasons. This new sponsorship in Australia, one of the powerhouses in world rugby - comes as a natural complement to Societe Generale’s sponsorship strategy in Asia Pacific.

Societe Generale has built a long-term relationship with Rugby since 1987 and has since developed into a fully fledged international partnership from grassroot to the highest level since 2007 with partnership of the Rugby World Cup. The values of Rugby and Societe Generale go hand in hand, as reflected in the Group’s “Building Team Spirit Together” corporate signature.

Toby Lawson, Managing Director and Head of Global Markets, Australia, Societe Generale said, “Societe Generale is delighted to partner with one of Australia’s most historic rugby clubs who shares common values: team spirit, commitment, innovation and respect. Through sponsoring a well established rugby club in Australia we will also raise the awareness of Societe Generale in the country”.

Marty Switzer, Vice President of ESDRUFC said, “Prior to the integration into Societe Generale, Newedge has been a supporter of Easts Rugby for over ten years, and it is with great pleasure that we continue this partnership with Societe Generale. The sponsorship is of vital importance to Sydney Premiership Rugby and Easts which is intended to help develop rugby talent at the grassroots level and support Sydney’s sporting community. We look excitedly into the future with Societe Generale as a major partner.”

Media Contacts:

Eastern Suburbs Rugby Union

Marty Switzer
: +61 2 0407 297 702                  EMAIL: marty@switzer.com.au

Societe Generale
Valerie Siniamin-Finn
: +852 2166 5028                        EMAIL: Valerie.Siniamin-Finn@socgen.com

Jerome Tam
+852 2166 4232                        EMAIL:jerome.tam@sgcib.com