Alain Piou’s guidance on the ASEAN Mission


As Head of Sales France Trade Services, in charge of hosting the France Network, Alain Piou has agreed to participate in the Industry-Infrastructure Mission, as well as speak to us.

“We're proud to be part of this mission. Societe Generale is the leader in France. On a day-to-day basis, our job is to supervise, finance, and secure flows. Today, we're delighted to be guiding you in this mission, to be side by side with you in our commitment”, Piou confided to the 16 participating SMEs.

Mission objectives

1. To embody the guidance provided by all of our client advisors in the network and all of our experts working with our SME clients, both to support them internationally and to finance and secure payments for our clients who are launching internationally or have been in international trade for a long time.

2. To highlight the partnership with Business France, which has been around since 2009 - a marvellous public system for coaching businesses, which we've been working with - as well as the partnership with BPI France in business financing and guidance.

Why did you accept this mission?

Our teams have been working with BPI France and Business France for three years. Our involvement in a mission of this scope seems to me to be a natural fit in a long-term partnership like this one.
Furthermore, supporting businesses in a mission to open up internationally is the obvious choice for a bank like Societe Generale. While being there for these 16 SMEs points to our leadership position in international trade in France, it also means solid support for our clients.

This mission will be a success if...

... all 16 companies we're coaching have the option of picking up contracts - business - either in Singapore or in Kuala Lumpur!

Societe Generale, a leader in international trade

  • "Best Trade Finance Bank in France" by Global Finance Magazine (2015-2016)
  • The CSA survey confirms the Bank's position as being recognised for customer service, with the highest penetration rate among the top French exporting companies (2015)

Societe Generale is active in the ASEAN zone and relies on the local skills of Business France, guidance, and partnership with BPI France for the smooth operation of this mission.